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Cease and Desist

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Recently, Snork emailed me a .jpg image of the infamous Unicorn Meat (as shown below left). Here is the full advertisement from Think Geek:

The Unicorn Meat advert went semi-viral after it was posted on April Fools’ Day this year. But there’s an update to the innocent prank.

I’d never heard of the National Pork Board, but apparently they sniffed out a clear case of trademark infringement. On 5 May 2010, the international law firm of Faegre & Benson faxed the owners of the Think Geek website a 12-page letter, excerpted below.

“This law firm represents National Pork Board in connection with its intellectual property rights.

We are writing to you in connection with your activities at the website http://www.thinkgeek.com, wherein you have been marketing a product called “Radiant Farms Canned Unicorn Meat” using the slogan “Unicorn- the new white meat.”

See, NPB owns the trademark “The Other White Meat” in the U.S., Canada, and the European Union. Unfortunately their lawyers didn’t realize that Trademark Infringement does not extend to parodies, and that unicorns don’t really exist. [Full story here, via here, and crossposted here.]

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8 Responses to “Cease and Desist”

  1. lostbutf0und Says:

    Wow, disturbing indeed!
    And obviously fake! 😀

  2. planetross Says:

    I hope they don’t abbreviate the title of this product … like Kentucky Fried Chicken turning into KFC. hee hee!

  3. theliteraryhorse Says:

    Legal from The National Pork Board..?
    HAHAHAHAHAHAHAHAHAHA!
    I heart Tacky Racoons, an excellent source of sparkles.

  4. Leeuna Says:

    You can’t even have fun anymore without some lawyer getting his briefs in a knot. sheesh! I love Unicorn meat. Isn’t that what corned beef is made of? 🙂

  5. planetross Says:

    Leeuna: I think unicorn meat is “horned beef”. hee hee!

  6. Bunk Strutts Says:

    lostbut– Yeah? Then why is there a recipe on the blogsite?

    thelit– If those lawyers who drafted the “Cease and Desist” order weren’t working pro-bono, I bet the National Pork Board folks were pissed when they got the invoice.

    Leeuna– Processed unicorn meat is crunchier, as they use the horns as well. Nothing goes to waste, not even the part that excretes rainbows and marshmallows.

    plane– Why isn’t a steer called a bicorn? A unicorn should be properly called a “ster.”

  7. G Eagle Esq Says:

    “… their lawyers didn’t realize that …. unicorns don’t really exist …”

    Excusez moi, Senor Bunk …… does her Grace La Marchionesse Scarlet RegenCoaster stable an Unicorn, which relishes les Mushroomes which otherwise would proliferate in her Mansion

    AND if these US Capitalists get away with marketing Unicorn-Flesh, what next ??

    ?? Panda-Burgers

    !! Tree Octopus Sushi

  8. Bunk Strutts Says:

    Hon. Eagle– I don’t know what kind of gin-soaked menagerie Ms. Rain has, so all I can say is “To není potrubí.”

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