“Hey Dad! I got a dollar! Can I borrow $19?”
It’s all in the advertising. Note that the $1 seahorses are not “Darling Pet Seahorses” (never mind that the ones in the picture are kinda dead and dessicated, and that just about anywhere in the world one can dig up sea shells hundreds of miles inland)…
My dad knew that seahorses wouldn’t crap all over the house, wouldn’t get into the cupboard in the middle of the night to get at the strawberry preserves by dropping the jar on the tile floor, and wouldn’t attack your face when you looked them in the eye. Dad was wise beyond his years.
“So can I get the seahorses?”
[Image from the back of a 1967 needlework and crafts magazine, shown here.]